Whenever I have a conversation with someone who’s just starting a membership or even someone who is a seasoned veteran…
They all ask a similar question: "How do I build my membership so that I can attract more people?”
And my answer is always the same…
Start with your content.
Even if you have only 10 people or 1,000 people in your membership.
Because the important thing is not how big your membership is right now. But to have clarity on how you can help more people and actually give your members the outcome they desire.
The best way to do it? Organize your content around the 3-Cs:
- Content Catalog
- Content Categories
- Content Calendar
The process I'm going to take you through will help you:
- Take the guesswork out of what you provide your members
- See all the value that your members are getting for their membership (and what you may need to add or take away from their membership)
- Know if you should create a new level of membership and what you could offer that level (and how much you can charge)
- Plus, much more!
